Tamil Nadu shoppers drive 100% growth in everyday essentials during Amazon Great Indian Festival

Chennai, October 2026: As customers gear up for the festive season, Tamil Nadu is seeing a strong shift in everyday shopping, with purchases across everyday essentials growing 100% over a regular day during the Amazon Great Indian Festival 2026. From grocery staples and snacks to products for young children and pets, customers are increasingly exploring premium choices that combine quality, convenience and care. This trend is getting increasingly popular on Amazon Now where products from fresh fruits and vegetables, milk and bread to even fashion essentials in 11 cities of the state are reaching customers within minutes. These include Chennai, Coimbatore, Vellore, Kanchipuram, Chengalpattu, Cuddalore, Tiruvannamalai, Tirupattur, Ranipet, Melvisharam and Gudiyatham.

On Amazon.in, customers can shop across services to suit their needs — from Amazon Now for delivery within minutes to the Everyday Essentials store, offering a wide selection with same or next-day delivery. On Everyday Essentials store, grocery and everyday essentials, oatmeal purchases grew 3X and seeds and dry fruits grew 2.5X over a regular day, as customers explored healthier breakfast and snacking options. In baby care, demand for baby walkers grew 5X, while baby carriers and slings grew 4X. Pet care also saw strong momentum, with purchases of dog treats and cat food growing 10X over a regular day. On Amazon Now, customers in Chennai showed strong demand for everyday convenience and gifting, with power banks seeing 3.5X growth, electronic accessories 2.8X growth, building and construction toys 4.4X, compared to a regular day.

The local momentum comes as the Amazon Great Indian Festival records its biggest-ever opening. The event has recorded over 440 million visits in its early phase, the highest ever in the history of Amazon.in. Customers from every pin code in India placed orders in just 12 hours, with over 72% of visits coming from beyond the top nine metros like Coimbatore, Madurai and Tiruchirappalli in Tamil Nadu. Amazon recorded 100% year-on-year growth in shopping volume on Day 1 and close to 100% growth in new customers. The Amazon shopping app also recorded its highest-ever single-day downloads, at five times the volume of a regular business day.

“The festive season is an opportunity for customers to discover products that make everyday life better, whether it is choosing quality ingredients for their families, finding the right products for their children or caring for their pets. In Tamil Nadu, we are seeing this reflect in the strong growth of our everyday essentials category, alongside a clear interest in more considered, premium choices. Through Amazon.in, we bring together a wide selection across price points, while Amazon Now adds the convenience of getting everyday needs delivered within minutes in 11 cities across Tamil Nadu. Our focus is on helping customers find what they need for the festive season, with the selection, value and convenience that make their shopping experience more rewarding,” said Srikant Sree Ram, Director, Everyday Essentials, Amazon India.

Customers can enjoy savings of up to 80% on last-minute Navratri, Durga Puja and Dussehra essentials on Amazon Now, with delivery within minutes across 120+ cities, and up to 50% off on over one lakh festive home and puja essentials on Amazon.in. From sweets, dry fruits, beverages, fasting essentials and everyday cooking needs at up to 70% off to festive fashion, ethnic wear, jewellery, footwear and accessories at up to 80% off, customers can find something for every celebration. They can also discover affordable festive finds on Amazon Bazaar, including religious books, puja essentials and home décor, and shop smarter with AI-powered tools such as Rufus, Lens AI, AI Review Highlights, Price History and Buying Guides to discover products, compare options and make confident purchase decisions.
Tamil Nadu’s seller and delivery network supports festive shopping across the state. Tamil Nadu is home to over 1.2 lakh sellers across categories including apparel, kitchen, furniture, home and grocery. This is supported by 7 fulfilment centres, 4 sort centres, 135 last-mile delivery stations and over 1600 delivery hub partners, helping bring festive orders to customers across the state.

The festive season has also seen strong adoption of digital and flexible payment options. One in four customers transacted using UPI, while EMI transactions increased 2X, with over one-third of customers choosing EMIs to make their purchases more affordable. Sellers on Amazon.in recorded over 2X units ordered in the first 24 hours compared with the same period last year, reflecting strong customer demand during the opening of the shopping event.

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