Sunfeast Dark Fantasy Spaceship Lands in Chennai to Ignite Children’s Imagination

Chennai, 9^th October 2024: After completing a successful tour in Bangalore, ITC Sunfeast Dark Fantasy’s iconic Fantasy Spaceship made its way to Chennai for the next leg of its journey, continuing the brand’s innovative campaign “Big Fantasies: Give Wings to Your Imagination.” The event took place at St. George Anglo Indian Higher Secondary School on the 9th of October and was met with excitement vibrant group of students witnessed their imagination come to life.

Commenting on the launch of the new initiative, Ali Harris Shere, COO, Biscuits and Cakes Cluster, Foods Division, ITC Limited shared, “At Sunfeast Dark Fantasy, we believe that the power of fantasy and imagination is critical for transforming kids’ life from the ordinary to something truly extra-ordinary. With ‘Big Fantasies,’ we are proud to bring a never-seen-before tech on wheels in India, offering kids a unique platform to express themselves and see their fantasies come alive. It was delightful to witness the excitement and reactions of the students in Chennai as they interacted with their drawings on the screen. Over the next one month we aspire to provide this experience to many more children in the city”.

The Fantasy Spaceship—a specially designed bus outfitted with advanced interactive screens. Powered by a combination of cutting-edge technology, it transforms children’s hand-drawn designs into vibrant digital creations, preserving their original charm. Once scanned, their artwork is digitally transformed into 3D interactive characters, displayed on large touch enabled screens thus immersing themselves in a world where imagination met innovation.

This initiative by ITC Sunfeast Dark Fantasy aims to inspire young minds by blending art, science, and technology, with the ultimate goal of sparking limitless creativity. The campaign also carries an exciting opportunity, where select children will be granted a chance to visit NASA, turning their imaginative dreams into reality.