BOOKMARK THESE PLATINUM JEWELLERY TRENDS 

With the onset of spring, it’s time to take the style game a notch higher with jewellery trends that have the runways blazing!  2024 is all experimenting with these new style trends and letting your jewellery take centre stage! This year jewellery isn’t simply about accentuating a look or just following but about adapting that trend to express your mood, mark your moments and create a statement that is sure to make heads turn.

Commenting on these trends, Pallavi Sharma, Business Director, PGI India, stated,

“The landscape for women’s jewellery has really evolved over the years, creating a whole new segment that caters to modern women who seek contemporary designs that align with their lifestyle and serve as an extension of their personality. In 2024, being authentic will continue to maintain centre stage, with women playfully experimenting with jewellery that serves as a canvas for artistic expressions through fun patterns, unique materials combined with precious metals, bold colours and motifs representing pop culture. The art deco trend already has the runway buzzing. Stacking continues to be a favourite, encouraging women to mix and match different shapes, colours and motifs to create their own unique style story with wristwear, rings and even neckwear. This year is all about expressing oneselfand as the mood is never constant, nor should the style statement. From sculptural minimalism to bold stacking, the style mantra for 2024 will be about experimenting and catering to every mood while staying true to one’s core.”

And as you browse through a plethora of options to update your jewellery closet, platinum jewellery emerges as the ideal choice to ace your style game for the year.  Be it the bold statement pieces or the versatile and more functional designs for frequent wear, exquisitely crafted pieces from Platinum EVARA by PGI offers something for every mood and occasion. 

Crafted from 95% pure platinum, the subtle white sheen of intricately crafted platinum jewellery by Platinum Evara promises to take your style game to the next level as you experiment with new looks, try new trends or simply add to your collection of perfect everyday jewellery. 

Below are our top 3 recommendations to ensure you sparkle and shine through 2024.

MINIMALISTIC YET BOLD

This year is about wearing your mood while staying aligned to your authentic self at all times. Being bold does not mean steering away from your love for the minimalistic, clean lines. ‘Sculptural Minimalism’ with clean, sculptural jewellery such as cuff bracelets, or organic shaped earrings with clean lines or bold statement platinum rings adds a modernist, industrial feel to any look. These designs combine the powerful volume of organic form, akin to the intrinsic strength of platinum with the timeless elegance of a clean, minimalist look. Platinum with its natural white sheen, promises an understated elegance that remains untarnished through the tides of time.

THE ARTDECO LOOK

There is an increasing preference for jewellery that resonates as art and serve almost like a canvas. From mosaics, motifs and miniatures of pop culture aesthetically imbibed in the core design to the use of distinct materials like ceramics, onyx and gemstonesto add a touch of colour and vintage vibe, there is a certain aesthetic that has the runway ablaze. Intricate patterns mirroring the mysteries of the universe encapsulated in a delicate platinumbracelet intertwined with diamonds to quirky pendants and charms – the allure of the artistic vibe is here to stay.

Platinum is denser than any other precious metal ensuring an exceptionally secure grip on diamonds and gemstones. Its pure white sheen lets precious stones shine with all their true brilliance.

STACKS AND CUFFS FOR THE WIN

The 2024 stacks trend comes with one rule, there are no rules! From pre-aligned ring combos to a curated mix and match stack, ring stacks create an illusion of boldly layered jewellery and is a perfect conversation starter as it tells a story and spotlights your personal style. Delicate, stacked neckpieces promise to instantly spotlight the elegant neckline of a stunning dress or a gorgeous Indo-western attire. Akin to the cuff or structured wristwear, thatinstantly adds a unique dimension to your overall look, creating an impact that reverberates long after you’ve left the party.  Cuff bracelets have been all over the runways for the past few seasonsand can be found in various forms – thick, thin, dual toned, asymmetric or any other structured pattern.

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The season’s latest Platinum EVARA collection is available across leading jewellery retail stores in India. 

Website: https://platinumevara.com/

Facebook: @PlatinumEvara

Instagram: @PlatinumEvara

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