ICICI Lombard kick started the ‘Ride to Safety’ rally in Chennai, aims to raise awareness about road-safety measures

Chennai, February 2024

ICICI Lombard organised a ‘Ride to Safety’ rally under its CSR initiative in Chennai. Chief Guest Mr. P. Kumar – Deputy Commissioner Traffic Police, North District Chennai, along with ICICI Lombard’s Senior management team flagged off the event which aims to raise awareness about road-safety measures among two-wheeler owners with children riding as pillion riders. Around 500 + kids along with their parents from nearby school participated in the rally and were given ISI marked helmets and made them aware of non-adhering to the basic rule of safety and wearing a helmet. ICICI Lombard adopted a two-pronged strategy, one to bring out a behavioural change in parents and children about road safety through customized direct contact programs and secondly by distributing child specific ISI marked helmets to children.

Since the inception of the program in September 2015, the company has touched ~6,00,000 lives by creating awareness for life-saving road safety rules and the need for motor insurance from a formative age. In an important milestone, ICICI Lombard has distributed 2,97,000 + ISI marked helmets to children and aim to distribute 1.5 lakh + helmets this financial year across India.

As per the IRDA guidelines ICICI Lombard is committed to increase Insurance awareness through such CSR initiatives and keeping the promise of our brand ethos of “Nibhaye Vaade”.

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