LAUNCH OF NEW SERIAL ON THE LIFE AND MESSAGE OF KANCHI SANKARACHARYA AND LAUNCH OF PIDI ARISI THITTAM

Chennai, Dec 2022.

Sri Sankara TV has been broadcasting cultural and spiritual content for the past 14 years. We are pleased to inform you that we are including a new fiction in our bouquet of offerings. The serial to be launched, named “Periyavaa” is based on the life and message of Paramacharya, the 68th pontiff of Sri Kanchi Kamakoti Sankara Mutt, Jagadguru Sri Chandrasekharendra Saraswathi Swami, popularly called as the Sage of Kanchi

The press meet organised to mark the launch of the serial was addressed by a host of eminent personalities. Hosted by Kalaimamani Revathy Sankaran the event was attended by Padma Bhushan Dr Padma Subrahmanyam, President, Nrithyodaya, leading instrumentalists Sri Kumaresh and Smt Jayanthi Kumaresh, spiritual speaker Sri Ganesha Sharma, MD Arun Excello Mr Suresh, MD Freight Consolidators Mr TJ Srinivasa Raj, General Manager Supreme Furniture Mr. Srinivasan.

       The serial is directed by Mr. Bombay Chanakya who was closely associated with the veteran director K Balachander and had given several good content-driven projects across all GECs in Tamil. The director introduced the story and launched the title song rendered by singers RP Shravan and Janani Kamakshi.

     The story is set to revolve around a traditional family that is an ardent follower of the Kanchi Paramacharya and the challenges the family faces in modern circumstances while following the teachings of the great saint. The format is designed in such a way that the story seamlessly gets intertwined with the life messages as part of the family drama.

Speaking about the new initiative, Ms Soniya Ramdas, Director, Sri Sankara TV said, “India is blessed land with saint tradition and the great sages whose life and teachings have shaped this oldest civilization of ours in the world. The need of the hour is for us to keep our ancient identity and traditions alive and carry it to the next generation. Kanchipuram Mahaperiyava has given us many simple guidelines to be followed for a simple and righteous living and we at Sri Sankara readily associated with Mr Bombay Chanakya to put this together in the form of fiction to making it entertaining for the entire family”.

Many eminent personalities attended the launch meet. Padma Bhushan Dr. Padma Subrahmanyam, recalled how her entire career was guided by the spiritual grace of Mahaperiyava. She said, “Any artist to be successful, should have the blessings of her Gurus, the one who gave the art and the one who gave the vision of life. It was Mahaperiyava’s shower of blessings, that I could raise to the heights I did.”

Noted carnatic instrumentalists couple Sri Kumaresh and Smt Jayanthi Kumaresh highlighted how the teachings of Mahaperiyava are still relevant in today’s context and making it as a serial, that too as a social drama which family audiences remain glued to, is the need of the hour.

Paramacharya has given easy solutions to several modern day problems. One such was his initiative in the 1960s. “All that I need is a Fist full of Rice (Oru Pidi Arisi)” proclaimed Kanchi Paramacharya. Noted spiritual speaker, Sri Ganesha Sharma, spoke about how lakhs of devotees, heeding to the Paramacharya’s clarion call, attached themselves and became a part of the “Pidi Arisi” scheme and began to set aside one fistful of Rice every day. Sri Sankara TV, as a social responsibility initiative, is set to rekindle the momentum of this hugely popular scheme by involving its audience in the process. Sri Sankara has tied up with schools, colleges, corporates, various artists in TN to participate in this activity. This campaign was launched along with the project.