Penang Media Trip to Chennai: Strengthening Tourism Ties Through Destination Promotion

Chennai, India: In a significant step towards strengthening tourism ties between Penang and Chennai, a group of 11 media organizations from Penang embarked on a media familiarization trip to Chennai, India, from 3rd to 5th March 2025. This initiative aligns with the recent launch of IndiGo Airlines’ direct flight connecting Penang and Chennai, a development poised to enhance tourism and cultural exchange between the two destinations.

The primary objective of this media trip is to generate interest among Penangites in Chennai as a vibrant travel destination, ensuring sustained demand for this direct flight route. Through compelling media coverage, showcasing Chennai’s diverse attractions, rich cultural heritage, and unique travel experiences, this initiative aims to inspire travelers and promote cross-border tourism growth.

The delegation’s journey includes visits to Mahabalipuram, home to UNESCO World Heritage Sites that showcase ancient rock-cut temples and intricate sculptures reflecting India’s profound history. In addition, they are exploring Chennai’s bustling cityscape, where modernity and tradition blend seamlessly, as well as Kanchipuram, a city renowned for its magnificent temples.

‘The Penang State Government fully supports this initiative as part of our commitment to sustaining direct connectivity with Chennai,’ said YB Wong Yuee Harng, Director of Penang Convention & Exhibition Bureau. ‘This media trip is a crucial step in broadening travel opportunities while strengthening economic and cultural ties between our two destinations.’

Ashwin Gunasekeran, CEO of Penang Convention & Exhibition Bureau, underscored the significance of this initiative. ‘Through extensive media exposure, we aim to amplify awareness of Chennai’s rich tourism offerings, ensuring the success of this direct flight while fostering deeper collaborations in tourism and business. Strengthening these connections aligns with Penang’s broader vision of expanding its presence in key markets.’

This initiative also complements Penang’s long-term tourism strategy by enhancing regional connectivity and unlocking economic benefits through increased travel between

No. 14A & 16A (First Floor), The Whiteaways Arcade, Lebuh Pantai, George Town,10300 Penang, MALAYSIA T/ +604 261 6161 F/ +604 261 6171 E/info@pceb.my W/ www.pceb.my

Press Release

4th March 2025

Penang and Chennai. By promoting this route, the media trip not only encourages exploration but also reinforces Penang’s position as a premier hub for both business and leisure tourism.