Solitario Now in Chennai: Brand Opens 15th Luxury Store in at Phoenix Marketcity Palladium

Chennai, India – April 2024: Solitario, the premier destination for luxury lab-grown diamonds, proudly announces the grand opening of its 15th store, nestled within the vibrant PhoenixMarketcity’s luxury arena Palladium one of the premium malls in Chennai. The launch was held in the presence of Indian actor Priyamani who inaugurated the store, alongside CEO Ricky Vasandani at a grand ceremony on Sunday.

Located on the Lower Ground Floor, opposite Starbucks, the new Solitario boutique story spans over 600 square feet, showcasing the brand’s signature modern and contemporary lab-grown diamond collection. With its sophisticated ambiance and curated selection, the store promises an unparalleled shopping experience for those seeking elegance and sustainability in their jewelry choices.

Speaking at the Chennai launch, Mr Ricky Vasandani, CEO Solitario Diamonds said, “We are thrilled to unveil our first store in Chennai, a city renowned for its appreciation of luxury and style. It is a big step for us, for this is our 15^th India store, and we are committed to make this a great venture. We believe that our new store will play a key role in redefining the luxury jewelleryexperience for our customers, with the exquisite lab-grown diamonds, offering not only unparalleled beauty but also a sustainable alternative to traditional mining.”

The Chennai store catalogue showcases a brilliant collection of new-age diamond designs, captivating pieces meticulously crafted with lab-grown diamonds. From timeless solitaires to contemporary designs, every piece reflects the brand’s dedication to craftsmanship, innovation, and ethical sourcing.

Solitario asserts that lab-grown diamonds possess identical physical and optical characteristics to mined diamonds while also promoting ‘good karma’ through their substantial reduction in environmental impact. While natural mining releases approximately 125 pounds of carbon per diamond, growing one in a lab emits a mere 6 pounds, aligning with Solitario’s ethos of sustainability.

To ensure authenticity, all products at the new Solitario store are certified by reputable institutions such as IGI, SGL, and GIA, assuring customers of the highest quality and integrity.

This milestone marks Solitario’s debut in the bustling city, bringing an exquisite collection closer to discerning customers in Southern India.

About Solitario: Solitario Diamonds is a leading player in luxury lab-grown segment in India, dedicated to crafting exquisite bespoke jewellery pieces, crafted for modern and consciously minded customers. Solitario was born with the mission to bring sustainable adornment to India, that reflect the essence aesthetics and ethics. The brand is essaying one of the fastest growth trajectories in the industry, with prominent presence spanning across Pune, Mumbai, Goa, Chandigarh, and Spain. It currently stands as the market leader with 16 stores, presence in over across India and Dubai, backed by robust inventories. Solitario believes every diamond created has been cut and refined using state-of-the-art cutting and processing units.

It envisions its craft as a living legacy that reflects the mindful values of a transformed luxury industry, and sparks conversations on sustainable elegance while shaping a legacy beyond convention.