WayCool Expands Freshey’s Portfolio With The Launch of Freshey’s Bread Range 

Chennai, November 2022: WayCool, India’s leading food and Agri-tech platform, today announced the expansion of its Ready-To-Cook (RTC) portfolio with the launch of Freshey’s Breads range. Strengthening its market share further, the brand has launched bread in addition to its RTC batter range to make breakfast even more convenient for consumers. Straight from the oven, the newly launched breads are available in three key variants – Milk, Sandwich and Brown Bread.

Commenting on the occasion, Mr. B P Ravindran, Chief Business Officer, WayCool Foods said “Consumption of Breads is increasing in India especially as a go-to meal for breakfast. We are happy to expand our portfolio beyond batter by adding bread to our boutique and offer consumers convenience without compromise on taste and quality. While we have launched the product in the Chennai market, we plan to introduce this to other key cities in TamilNadu in the coming months. We will continue to strengthen our presence in the convenience foods portfolio category with more launches in the next few quarters”.

 Elaborating further on Freshey’s, Mr. Karthik Jayaraman, CoFounder & Managing Director said “Freshey’s has witnessed massive traction in Chennai and other markets of Tamil Nadu. Freshey’s products are already one of the top selling and most preferred in Chennai and surrounding areas, reaching 10,000 + retail outlets. With the launch of Freshey’s Bread range, we are happy to enhance our presence on the breakfast table. As an integrated Food and Agri-tech platform we operate across the food supply chain. This gives us strong control from farm to table, ensuring our products deliver our brand promise of purity, nutrition, and freshness, consistently every time”. 

Infused with the goodness of Milk, Freshey’s Milk Bread is made to satiate the palates of Indian consumers with a soft texture and a tinge of sweet taste. Freshey’s Milk Bread is the perfect companion to be paired with beverages for an enhanced flavor that also makes for a quick breakfast fix. In addition to this, Freshey’s sandwich breads are versatile and an ideal choice for making any meal interesting. The sandwich range is baked carefully with the right balance of crumb and crust to hold large fillings in place. Along with these, Freshey’s Brown bread is a tender loaf of bread with a rich texture. Baked to perfection, the Brown Bread range is the perfect choice for a healthy diet as it is loaded with goodness of wheat, which is a natural addition of fiber.

The newly launched Freshey’s Breads are available in packs of 350g (Milk), 400g(Brown) and 450g (Sandwich) in stores across Chennai.

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