Celebrate This PEPERO Day Nov 11 with Your PEPERO Pals

National,  November 2026 : What began as a uniquely Korean tradition has evolved into a celebration of friendship and the joy of sharing. Bringing this cultural celebration to Indian consumers, LOTTE India, through its iconic Korean snack brand LOTTE PEPERO, is marking November 11 (11/11) as PEPERO Day. The date resembles the shape of four PEPERO sticks and has inspired the tradition of exchanging the much-loved snack with friends and loved ones. Through its campaign, ‘Celebrate This PEPERO Day with Your PEPERO Pals!’, the brand brings this tradition to life, anchored in its larger philosophy of ‘We Are All PEPEROs’.

Commenting on the campaign, Ms. Rachna Anbumani, Vice President & Head – Marketing, Lotte India Corporation Pvt. Ltd., said, “Building a brand that resonates across markets requires more than introducing a product; it calls for understanding the cultural contexts, consumer aspirations and shared values that shape people’s lives. As consumer engagement increasingly moves towards communities and participatory experiences, brands have an opportunity to become part of conversations that extend beyond their immediate category.

We at LOTTE, wanted to introduce the iconic PEPERO Day which is celebrated in Korea on 11^thNovember (11/11). We see this as an important dimension of building enduring brand relevance. Our approach is to create connections that consumers can relate to, participate in and make their own, while ensuring that the brand’s identity remains consistent and meaningful across markets.”

At the heart of campaign is the belief that everyone has a PEPERO Pal – someone with whom even the simplest moments become memorable. Through this thought, LOTTE PEPERO seeks to extend the occasion beyond the conventional idea of exchanging gifts, making it a celebration of the many relationships and connections that shape everyday life.

Links:

·       https://www.instagram.com/p/DfCpXJksaYs/

·       https://www.instagram.com/p/DfHm-JiPug8/

·       https://www.instagram.com/p/DfKj1slCLyZ/

·       https://www.instagram.com/p/DfMhjJgo0DK/

To take the campaign to a wider audience, LOTTE PEPERO is collaborating with influencers, leveraging creator-led storytelling across digital platforms. The collaborations encourage audiences to identify their PEPERO Pals and celebrate the occasion in their own ways, on PEPERO Day.

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